Generosity Initiative

it’s in our nature

Spur has kicked off a multi-year effort to celebrate and promote the profound impact of generosity in the Wood River Valley. The "it's in our nature" campaign highlights the indispensable role of local nonprofits in the community’s vitality and seeks to inspire more people to give back with their time, talents, or treasure.

An inspiring, educational video introduces the “it’s in our nature” concept, while a new website, ItsInOurNatureWRV.org serves as a platform for information and resources for getting involved. From more inspiring nonprofit videos and achievements to volunteer opportunities, event listings, a nonprofit directory, and even some fun merchandise, the website invites both long-time residents and newcomers to see the nonprofit sector as a collective force that enhances our community's quality of life.

Local nonprofits are integral to this campaign, contributing in various ways including much of the content on the impact page on the ItsInOurNatureWRV.org website. We are deeply grateful for how they are joining in this effort.